Store Opening

• Integrated Campaign

• Radio, Direct Mail, and Web

Cap-it is your one stop shop for all your Truck, SUV & Jeep accessory needs. They also carry a huge supply of Adventure Outdoor products that include Kayaks, Inflatable Boats, Camp Chairs & Tables, Coolers, Generators, Camping Equipment, Roof Top Tents, Overland Trailers and much more.

After opening more that 25 locations across Canada, Cap-it turned their sights south to open their first location in the United States. I worked with senior leadership at Cap-it and the Account Team at Purdie Rogers to source and deliver marketing materials to promote and support the grand opening. Included was a local radio commercial, a direct mail piece and newspaper insert, as well as digital ads on Facebook and Google.